Lead Management System (LMS)
From ExtractValue Wiki
A Lead Management System (LMS) refers to a set of functions that receives, organizes and distributes information on users. Centricity's LMS receives information from Extract Value's entire ad network, organizes them with proper privacy permissions, and then distributes the leads to third-party applications like Customer Relationship Management (CRM) systems and E-mail Service Providers (ESP).
Privacy Permissions
Centricity's LMS follows the same types of Privacy Permissions as Users.
Rules
- By default, leads originating from or exclusively for an Advertiser are Private and therefore accessible by only the Advertiser.
- The Advertiser may choose to have these leads be Restricted and therefore accessible by selective Advertisers or Publishers.
- By default, leads from Publishers are Limited since only certain Advertisers can purchase them.
- Finally, Public leads may be sold and purchased in a Lead Exchange operated by Extract Value or its affiliates. Public leads have redacted contact and other private information.
