Co-registration Module

From ExtractValue Wiki

Broadly speaking, co-registration refers to the practice of referring leads, subscriptions, or memberships concurrent with another registration process. This might occur a couple of different ways:

Visitors signing up for a free subscription or other service are offered the chance to opt-in to other offers on the "thank-you page" that appears after the initial registration.
Visitors to a site are given the chance to opt-in to multiple publications or lists simultaneously.

1 Objectives
2 Features
- 2.1 LeadServe
3 Use-case/Scenario
4 Technical Specs
5 Category Tree

Objectives

Create an exchange system between publishers and advertisers. The advertisers will provide an offer, and bid to have the offer placed high in the resulting list. The publisher will register to allow an offering list to appear on their site, so whenever user visit the publisher site and register for an offering, the user will see the offerings from our advertisers as well and possible register for those offers too.

Features

The Co-registration Manager will have these features:

Ability to add publishers/zones
Ability to add advertisers/ads
Multi-campaign type support CPA,CPL and CPC
Real-time ad tracking and reporting

User will join the manager network with a SSO or new account. Either way, they will be guided to create a profile for themselves to be either a publisher or advertiser, or both. The user will be guided through the profile creation process. The process should be simplified with many sensible default ( in about 3 steps ).

LeadServe

You can test a co-registration manager here:

http://leadserve.opt-intelligence.com/ls/

Username: austin@extractvalue.com
Password: extract888

Use-case/Scenario

Figure 1.0

Figure 1.1

Figure 1.2

Figure 1.3

Figure 1.4

New User
A potential user visit the site The user click on the registration button to start the registration process The user will be guided on a simple 1-3 pages form setup The user will be presented with co-registration choices on the last page The user will be registered and ready to use the system
New Publisher/Publishing Zone
An existing publisher or new user that wants to publish click on publishing button The user is guided through pages of forms that will break the zone creation into logical steps The publisher choose the preferred resulting code ( #Figure_1.0 ) The publisher choose the preferred offering(s) and the style ( #Figure_1.1 ) The publisher answer some technical answer such as when there is no offer ( #Figure_1.2 ) The publisher answer the basic information of the zone ( #Figure_1.3 ) The publisher is shown a result summary page of the choices for confirmation ( #Figure_1.4 ) The publisher agrees to the result and the information is stored in the database
New Advertiser/Advertisement
An existing advertiser or new user that wants to advertise click on advertising button The user is guided through pages of forms that will break the advertising offering into logical steps The advertiser choose the category/label or keywords of the offering The advertiser choose the detail of the offering similar to Ad Manager The advertiser input or upload the creatives that is associated with the offer The advertiser decided what kind of campaign the offer is (CPA, CPL, or CPC) The advertiser is shown a result summary page of the choices for confirmation The advertiser agrees to the result and the information is stored in the database
Co-registration in Action
A user visit the publisher's site and navigate to a registration section which the publisher register as a zone The user process through the registration On the final page, or section configured by the publisher for the zone, the user will see a list of offer(s) The offer(s) list and ranking will be determine by the management system The user browse through the offer(s) and click to accept User information required by the advertiser for the offer is passed to the advertiser The user reach the end of the offer(s) list and proceed to complete the original publisher registration The user's experience of registration on the publisher is not hindered by extra steps (except for click to accept offers) The number of offer acceptance is tracked real-time, and advertiser can see the offer(s) performance in real-time

Technical Specs

The feature will obviously be browser cross compatible. It will support at minimum firefox 2/3, safari, and Internet Explorer 6/7/8.
All work must follow the MVC framework, preferably using codeigniter/kohana framework
The database (storage) structure will be discussed and agree upon before the actual development phase of the system
The manager system will be dependent on a User Management System (UMS) for managing user information
The ranking of an offer is dependent of a "Manager Score" which is based on the idea of ( cost x multiplier )
The multiplier will a decimal number between 0-2 with 1 as the default value
The multiplier will be determined by the administrator only and it is visible to other users

Road map

V 1.0	- allow publisher/advertiser sign-on to the program
	- allow advertiser to add/create their own advertisement
	- advertiser create profile to start advertising (Payment plan)
	- advertisement should be grouped into categories (tags)
	- publisher create profile to indicate zone and other information for choosing related advertisements
	- advertisements should be listed in the order of "Manager Score"
V 2.0	- allow advertiser and publisher to see a list of the other group, so they know whom they are associating with
	- real-time reporting of the advertisement result status ( clicks and sign-ups )